Privacy Policy

Last updated: 13 April 2026

Kruff AB values your privacy. This privacy policy describes how we process your personal data when you visit our website, use our services, or contact us. We comply with the EU General Data Protection Regulation (GDPR).

1. What personal data we collect

We may collect the following information depending on how you use our website:

• Contact details (e.g. name, email address, phone number)
• Company information (for B2B contacts)
• Information you provide via forms
• Order and delivery information in connection with purchases
• Technical data such as IP address, browser, device, and cookies

We only collect personal data that is necessary for the stated purposes.

2. Why we process your data

We process your data to:

• Respond to inquiries
• Manage and deliver orders
• Administer customer relationships
• Send newsletters (if you have subscribed)
• Improve the functionality and security of the website
• Perform anonymized statistics and analysis
  
  

3. Cookies

We use cookies to ensure the website functions properly and for analysis and improvements. You can change or withdraw your consent at any time via the cookie settings on the website.

Read more in our Cookie Policy.

4. Third parties

We only share personal data with trusted providers who:

• operate our website
• handle payments
• assist with analytics or newsletters
• provide IT services and technical solutions
  
  

All providers process data only according to our instructions and comply with GDPR. We never sell your personal data.

5. Data retention

We only store personal data for as long as necessary for each purpose, for example:

• Contact forms: up to 12 months
• Customer data: in accordance with accounting legislation
• Newsletters: until you unsubscribe
• Analytics data: in accordance with applicable laws and practices
  
  

6. Your rights

You have the right to:

• access the personal data we hold about you
• request correction
• request deletion
• request restriction of processing
• object to processing
• receive your data (data portability)
• withdraw consent at any time
  
  

Please contact us if you wish to exercise your rights.

7. Security

We actively work with both technical and organizational measures to protect your personal data.

8. Changes to this policy

We may update this policy when necessary. The latest version is always available on our website.